BIG IDEAS CAMPAIGN

From cutting-edge technology to scientific discovery, Draper has made life safer, healthier and happier for families and communities everywhere. Draper has been solving some of the world’s most challenging problems for over 80 years now. 

Draper partnered with CBS for a yearlong campaign that included several TV spots, Student Spotlight (an in school community teaching activation), as well as a Science of Sports piece, featured on CBS networks, as well as standard print and digital advertising. 

My role was as a campaign coordinator to assist in campaign launching, Draper’s first since its establishment. My work included researching and developing a strategic plan, facilitating business partnerships and goal identification, as well as developing individual campaign components. Because of the uniqueness of this campaign for Draper, myself along with the Strategic Communication Team was pivotal in setting the standards for broadcast initiatives going forward.